Cookery AI Brand Guidelines

Visual and tonal identity for the Cookery ecosystem.

1. Logo Identity & Usage

Cookery Logo

Usage Rules

  • Clear Space: Maintain a minimum clear space around the logo equal to 25% of the icon's width.
  • Integrity: Do not stretch, rotate, or alter the icon.
  • Impersonation: Do not use our name or likeness to mislead, impersonate, or falsely imply affiliation.

Download Brand Assets

Download logos.zip

2. Color Palette

Surface
#faf8f5
Text
#1c1917
Accent
#ca9627
Logo
#6a3de8

3. Typography

Display (Headings)

Playfair Display

Refined and elegant for titles.

UI (Body)

Plus Jakarta Sans

Modern and readable for interfaces.

4. Brand Voice

Transparent: Always state intent clearly. Explain why specific features exist.

Respectful: The user is in control. Keep the experience optional and low-friction.

Minimalist: "Less is more." Remove unnecessary clutter to focus on recipe generation.