Cookery AI Brand Guidelines
Visual and tonal identity for the Cookery ecosystem.
1. Logo Identity & Usage
Usage Rules
- Clear Space: Maintain a minimum clear space around the logo equal to 25% of the icon's width.
- Integrity: Do not stretch, rotate, or alter the icon.
- Impersonation: Do not use our name or likeness to mislead, impersonate, or falsely imply affiliation.
Download Brand Assets
Download logos.zip2. Color Palette
Surface
#faf8f5
Text
#1c1917
Accent
#ca9627
Logo
#6a3de8
3. Typography
Display (Headings)
Playfair Display
Refined and elegant for titles.
UI (Body)
Plus Jakarta Sans
Modern and readable for interfaces.
4. Brand Voice
Transparent: Always state intent clearly. Explain why specific features exist.
Respectful: The user is in control. Keep the experience optional and low-friction.
Minimalist: "Less is more." Remove unnecessary clutter to focus on recipe generation.